And so this is a very weird, murky moment, and that’s why you see people suing each other.Ĭonsumers are going to care about it coming from the authentic place. But copyright law doesn’t protect facts, and these 1s and 0s are considered to be facts. There is no federal law that protects data. So the basic question here is : Who owns those 1s and 0s that are being fed into the machine to create derivative works? And when it uses those things, we need a way to determine the lineage. The machine is now taking 1s and 0s - which you and I don’t read - as training facts. But in the generative space, that’s just not how this technology works. It was a scene from “Minions,” and we can say, “It’s absolutely a Minion.” It’s easy for us to determine. It was a piece of music that you and I could tell if it was from a certain person or not. In the past, it was relatively straightforward. Why do copyright holders need a third party to track the uses of their IP that are being created through artificial intelligence? We’re seeing exponential growth in the number of images and words being generated from AI, and all that material is based on something that already exists. This conversation is edited for length and clarity. The company recently worked with Sony Pictures for an AI-based marketing initiative for “Spider-Man: Across the Spider-Verse,” allowing users to create their own Spider-Man avatars from selfies. His paper three years ago on the power of generative AI formed the basis for the startup Vermillio, which helps copyright holders get paid from authenticated AI images derived from their IP. To better understand the broader issues of AI and its uses in Hollywood, I spoke to Dan Neely, a Chicago-based entrepreneur in the space who works with major studios. Chief Executive Bob Iger last week told analysts that the innovations represent “some pretty interesting opportunities for us,” while predicting that it would be “highly disruptive” and “could be difficult to manage, particularly from an IP management perspective.” The innovations present issues for both studios and creatives. The potential for AI in creative industries goes far beyond the written word, though, extending to voice dubbing, language translation and storyboarding. The studio alliance has argued that writers are already protected by language in their existing contracts. The studios instead offered annual meetings to discuss technological advancements, according to the WGA. The Writers Guild of America said it proposed regulations of AI usage in work covered by its contract with the studios: for example, that AI can’t be used as source material.
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